Fashion retailer Next are proud to present beautiful women’s clothing from Beyoncé Knowles’ brand, House Of Deréon. The young, fresh and confident SS12 fashion collection at next.co.uk includes ever popular dresses as well as playsuits and tops. Even better, these stylish designer selections can be delivered to you the very next day if ordered before 9pm.*

House of Deréon is the contemporary fashion collection created and developed by Beyoncé and her mother Tina Knowles. From party dresses to playsuits, the palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of SS12 – coral. The details of the season include feminine ruffles, bohemian inspired prints and delicate florals. The infusion of a vintage inspired delivery makes this SS12 season even more trend right! Subtle touches of lace, delicate pin tucks and smocking – perfect for the city streets or the summer festivals.

The SS12 House of Deréon collection aims to encapsulate the modern woman; confident, stylish and up to the minute. Tina Knowles, House of Deréon creative director, and her design team travelled extensively in Europe to create a collection inspired by the mysticism of old traditions with the vibrancy of modern cultures. This has been blended with Beyoncé’s own individual and charismatic take on fashion – to create the Beyoncé Style with the motto ‘Couture.Kick.Soul’.

With hundreds of amazing designer brands at next.co.uk, House of Deréon can be found amongst catwalk inspired LK Bennett, Yumi, Firetrap and Lipsy dresses at next.co.uk/branded/womens-house-of-dereon. Don’t forget you can get the latest news and competitions by liking Next on Facebook or following @nextofficial on Twitter.

GALLERY LINKS:
Other Projects > Advertisement > House Of Dereon & Dereon > HOD Spring Summer Ad (2012)

Other Projects > House Of Dereon & Dereon > Fall and Holiday Ad (2011)

Other Projects > HOD & Dereon >Dazzle in Beyonce’s House of Dereon

Traversing from New York Fashion Week to London’s semi-annual style showcase, Beyonce Knowles held her House of Dereon Spring/Summer 2012 collection show on Saturday evening (September 17).

The expecting singer was accompanied by her mother, Tina Knowles, as the two took center spotlight at Selfridges during the second day of London Fashion Week.

For the runway extravaganza, Miss Knowles wore a sparkly trouser suit with a cleavage-baring, plunging neckline covered by a large gold necklace.

As for the latest House of Dereon offerings, the line was displayed by models clad in floating skirts with bold make-up in what was described as “an exotic vibe.”

Public Appearances > Events > House Of Dereon Launch In London (September 17, 2011)

Other Projects > Advertisement > House Of Dereon & Dereon > Fall and Holiday Ad (2011)

Other Projects > Advertisement > House Of Dereon & Dereon > New shoot (2011)

House of Dereon Bedding Now Available for Purchase at Bed Bath & Beyond. Click here for it!

NEW YORK — LF USA, a subsidiary of Li & Fung, has put a ring on Beyoncé’s finger.

LF USA has acquired Beyond Productions LLC, the apparel and accessories company led by Beyoncé and Tina Knowles. Beyond Productions is a designer and licenser of women’s fashion apparel and accessories whose brands include House of Deréon, Deréon, Curvelicious and Miss Tina. In addition, LF USA has entered an endorsement agreement with Beyoncé for House of Deréon and Deréon.

Terms of the long-term deal weren’t disclosed.

One of the reigning queens of pop music, Beyoncé, 29, was the big winner at last year’s Grammy Awards, taking home six trophies, including one for Song of the Year for her hit “Single Ladies (Put a Ring on It).” Having appeared in such movies as “Cadillac Records,” “Austin Powers in Goldmember” and “Dreamgirls,” Beyoncé has been cast as the lead in the remake of “A Star Is Born,” a role made famous by Judy Garland and Barbra Streisand.

Beyond Productions LLC was established in 2004 by the Knowleses, with Jason and Arthur Rabin and Cory Silverstein of Wear Me Apparel/Kids Headquarters, which is based in New York. Under the various monikers, Beyond Productions’ lines span ready-to-wear, casual sportswear, denim, outerwear, handbags, footwear and other accessories, which are distributed through department stores, mass merchants and specialty stores worldwide.

In an interview Monday in New York with Beyoncé and Tina Knowles, Rick Darling, president of LF USA, and Bruce Rockowitz, president of Li & Fung (Trading) Ltd., they all spoke about their desire to expand the brands globally.

“We’re at the point where we wanted to have more growth, and we needed someone who was global,” said Tina Knowles, creative director. “We’re very interested in taking the brand international, and L&F is the best at that.” She said the brand already has some distribution in Greece, Canada and China.

Darling explained that LF USA, which became acquainted with Beyond Productions through its 2009 acquisition of Kids Headquarters, is in the midst of expanding its portfolio of proprietary brands, “and this is a great addition.”

“I think the brand hasn’t really been pushed the way that it could be. It’s done really well in a certain marketplace, and we think there’s a huge opportunity internationally that’s never been exploited,” said Darling.

Rockowitz added that the acquisition will benefit from Li & Fung’s completion of its LF global network of LF USA, LF Asia and LF Europe. “Beyoncé is such a big name, and with her mother, the team is really strong and it has a global following,” he said. Darling added that he hopes LF USA will source as much of the product as they can themselves.

Looks like Sasha Fierce is gettin’ fiercer. Beyoncé’s Deréon fashion line has unveiled its Fall-Holiday 2010 ad series—and who better to model for the brand than B herself?

Shot by celebrity photographer Tony Duran and styled by Beyoncé and mom Tina Knowles, the look is described as “1960s pinup girl meets futuristic biker chick.” What do you think of the Brigitte Bardot-Mad Max look? Sound off in the comments and see another sexy shot after the jump!

Tune in to E! News Wednesday night at 7 for more dish on Beyoncé’s dramatic Deréon campaign!

GALLERY LINKS:
Other Projects > Advertisement > House Of Dereon & Dereon > Dereon Fall 2010

GALLERY LINKS:
Other Projects > Advertisement > House Of Dereon & Dereon > Dereon Fall 2010

GALLERY LINKS:
Other Projects > Advertisement > House Of Dereon & Dereon > HOD Fall & Iradj Moini Necklace (2010)

HOD Fall 2010 – PROMO VIDEO