Beyonce Knowles’ debut perfume Heat is the best selling celebrity fragrance in Britain, beating Coleen Rooney’s Butterflies.

Beyonce Knowles’ fragrance Heat is the top selling celebrity perfume in the UK.

The 29-year-old singer’s debut scent – which is described as a mixture of floral, fruity and woody with tones of milkwood and tonka bean – beat Coleen Rooney’s Butterflies to be named the best seller at The Fragrance Shop.

Homme by soccer star David Beckham was third in the list, while his Intimately Yours fragrance was fifth, sandwiching Mariah Carey’s Lollipop Bling which came in fourth.

David’s wife Victoria Beckham came in tenth in the poll, with her perfume Signature.

The Fragrance Shop boss Sanjay Vadera said: “Celebrity fragrances remain top of the wish list.”

Beyonce – who is married to hip hop mogul Jay-Z – recently released her second scent Heat Rush, and she revealed she would not leave her house without wearing perfume because it is the “cherry on top of the cake”.

She said: “I feel like fragrance is one of the most important accessories a woman can have – it’s sexy, it says something, and it’s that final touch, like putting on a gorgeous pair of stilettos.

“One of the things I remember from being a little girl is how I loved watching my mother getting ready to go out and she’d spray on her perfume.

“It was this gorgeous blast that would linger in the room after she’d gone and it would remind me of her. I thought it was so sophisticated and glamorous, so feminine and sexy. To me, even if you are dressed to kill and everything is looking fabulous, you are still not done without that touch of fragrance. It’s the cherry on top of the cake.”

The Fragrance Shop Top 10 Celebrity Perfumes:

1. Beyonce Knowles – Heat
2. Coleen Rooney – Butterflies
3. David Beckham – Homme
4. Mariah Carey – Lollipop Bling
5. David Beckham – Intimately Yours
6. Kylie Minogue – Pink Sparkle
7. Kylie Minogue – Darling
8. Kate Moss – Lilabelle
9. Britney Spears – Radiance
10. Victoria Beckham – Signature

GALLERY LINKS:
Other Projects > Advertisement > Heat (2009) > Heat wins the Canadian Fragrance Awards (2011)

Trademarkia.com says yes. As you can see on the site we haven’t got any data about the new fragrance. Then… we’ll see.

BEYONCE has defended her controversial perfume commercials after they were deemed too sexy for TV, insisting she has no regrets over the advertisements.

The steamy clip for Beyonce’s Heat fragrance, which features the singer lying in a bathtub and seductively stroking her chest, was banned by officials at the Advertising Standards Authority in November (10).

But the Crazy in Love hitmaker is unfazed by viewers’ complaints, admitting she found the furore “funny”.

She tells Cosmopolitan magazine, “I wasn’t annoyed, I thought it was funny. Personally, I don’t think my ad was any more crazy sexy than other ads out there – I loved it, despite whatever anyone else thought.

“It was based on a really hot George Michael video and yes, it was sexy, but then you have to think about what you’re doing. It was for my fragrance and I believe a wonderful fragrance brings out the sex appeal in a woman. That was what I was trying to express. I don’t regret it.”

Beyoncé has revealed that she created her perfume Heat Rush for women who want to feel “sensuality”.

The singer explained that she wants female fans to feel sexy when they are wearing the scent.

She said in a statement: “I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful.”

The perfume follows on from her debut fragrance, which the 29-year-old said “empowered” her.

She added: “I wanted this to be something that made you feel like you could conquer anything, and take over the world.

“Strength was something important, because a lot of my songs I write for my women, to empower them. When I spray it I feel feminine, I feel like a woman. I can leave a lasting impression.”

GALLERY LINKS:
Other Projects > Advertisement > Heat Rush (2011) > Merchandise
Other Projects > Advertisement > Heat Rush (2011) > Wallpapers
Other Projects > Advertisement > Heat Rush (2011) > Behind the Scences

Beyonce is set to release her new perfume ‘Heat Rush’ this year.

The singer has released a new ad spot for the next nstallment of her ‘Heat’ fragrance line. You can also behind the scenes of the scent process in England with Beyonce and her mother Tina Knowles below.

Beyonce launches her new fragrance Heat Rush in collaboration with Coty Beauty, which will be commercially available from January 2011. Heat Rush covers her brilliant personality and passion she feels about life and it’s all wrapped up in a soft and seductive veil.

The fragrance exudes a sensual aura in contact with the skin; an aura of luminous presence that revives and excites.

“This fragrance is inspired by the bright and subtle sensuality that transcends every aspect of Beyoncé’s life,” says Steve Mormoris, Senior Vice President of Marketing, Coty Beauty.

“I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful,” describes Beyoncé, who wanted to produce the adrenaline rush of fruity and floral cocktail.

The compositions draws attention immediately with the opening of passion fruit, blood orange and Brazilian cherry. Its heart embodies the ultra-femininity with yellow tiger orchid, mango flower and orange hibiscus. The subtle base contains notes of teak, amber and musk, inspired by sunsets on exotic beaches of Brazil.

Top notes: passon fruit, blood orange, cherry

Heart: tiger orchid, mango blossom, hibiscus

Base: teak wood, amber, musk

Honorine Blanc, the perfumer who signs the composition, said “The key to this fragrance is that is it is luminous and vibrant with a dewy delicacy at the same time. It captures Beyoncé ‘s bright sensuality; it’s young, fresh, joyful.”

The fragrance is presented in a sophisticated and sparkling light orange bottle shaped like the previous edition, and its very fluid mimics the brilliant golden colors of the sun. The advertising campaign was shot by the photographer Michael Thompson. It shows Beyonce in a sexy mandarin colored dress, bathed in sunlight and summer breeze.

Heat Rush is available as 15, 30, 50 and 100 ml EDT, with the additional collection for body care of 200 ml golden shimmering body lotion and 200 ml energizing shower gel.

GALLERY LINKS:
Other Projects > Advertisement > Heat Rush (2011) > Other

Turn up the heat this holiday season with this indulgent Beyoncé Heat gift set including an eau de parfum 3.4oz, a travel size eau de parfum 1.0oz, a gold sparkling body lotion 2.5oz and a pearl exfoliating shower gel 2.5oz. Become a friend of Beyonce parfums on facebook to get the latest news and promotions.

Just under a year after warming up the fragrance arena with her first scent, Heat, Beyoncé Knowles is headed back into the market with Heat Rush, due in February.

A sister scent to the fragrance Knowles launched with Coty in February, Heat Rush will be sold in the U.S. in about 3,000 department and specialty store doors, including Macy’s, at launch, then roll out to about 50,000 doors worldwide in May. While Heat is billed as an overtly sexy fragrance, Heat Rush is intended to be more of a daytime fragrance, noted Steve Mormoris, senior vice president of global marketing for Coty Beauty. And make no mistake: there are many more facets of Knowles to come.

“It is our intent to continue building this brand,” said Mormoris. “We see Beyoncé as a pillar of our fragrance business.” A boudoir-themed elixir of Heat is just hitting counters now.

According to NPD, Knowles’ first scent, Heat, was in the top 10 of overall women’s fragrances at launch and number two among new launches after Chanel’s Chance Eau Tendre. By the second quarter, it was in the top 20, and is ranked 21, as of June year-to-date, according to Karen Grant, senior vice president and global industry analyst at NPD. That pattern is considered typical of celebrity fragrances.

Industry sources calculated that by yearend 2011 the Beyoncé fragrance franchise could be generating worldwide retail sales of $150 million. The Jennifer Lopez fragrance franchise, which encompasses more scents, is said to have peaked at $150 million in worldwide retail sales last year.

A big part of Knowles’ success comes from her close attention to detail, noted Mormoris. “She approaches creating a fragrance like writing a song,” he said.

As for age targets, Marsha Brooks, vice president of global marketing, fragrances, for Coty Beauty, noted Knowles’ first scent, Heat, has had a multigenerational response. “We know going in [to the launch of Heat Rush] that Beyoncé has huge appeal to women 18 to 24 years old, but we expect it to be bought by both younger and older women,” she said, noting that women from 15 to 35 are expected to buy the fragrance. “This is a young, fresh, less-serious scent.”

The scent, by Firmenich’s Honorine Blanc, has top notes of passion fruit sorbet, blood orange and Brazilian cherry; a heart of yellow tiger orchid, mango blossom and orange hibiscus, and a drydown of teak wood, honey amber and Rio sunset musk.

Eaux de toilette in four sizes will be sold: 0.5 oz. for $24, 1 oz. for $39, 1.7 oz. for $49 and 3.4 oz. for $59. Two ancillaries will also be produced: a 6.7 oz. shimmering body cream, $24, and a 6.7 oz. shower gel, also $24.

Print advertising, shot by Michael Thompson, features a back-lit Knowles in a tangerine-hued dress. TV advertising is also planned; Coty will take the TV spot shot for Heat, and add a piece to the end, said Jerome Dujoux, global marketing director, fragrance division, for Coty Beauty.

While Coty executives refused to discuss advertising spending, industry sources estimated that at least $10 million would be spent in the U.S. to promote the scent in its first year on counter. Like the first scent, Heat Rush will also have an intricate social-media strategy, with a dedicated Web site and a Facebook campaign. Knowles currently has more than 7.5 million Facebook fans, said Dujoux.

Fresh off the success of her inaugural fragrance Heat, launched in February to great fanfare, Beyonce Knowles is set to debut another spicy scent this September in the form of Beyonce Heat Ultimate Elixir.

This time around the 28-year-old Texas native puts a spin on the original fragrance by using notes that are meant to capture a more private side to the multi-hyphenate entertainer. Ultimate Elixir mixes spicy-floral Red Vanilla Orchid and Osmanthus petals with the sensuous notes of Cedarwood and Amber, then adds in delicious Vanilla and Tonka bean to drive the point home that this is a bouquet meant for one sexy siren.

In Beyonce terms, think more intimate, like B.B. Homemaker, than outrageous, like Sasha Fierce.

When making the decision to enter the world of fragrance, Beyonce says it was her mother, Tina Knowles, who provided much of the inspiration.

“My first memory of fragrance is my mother,” she says.

“And as a very young girl, hearing her footsteps…her stilettos click, click, clicking on the hardwood floor and she wore a beautiful fragrance and she would walk past me and it would just stay in the room. It left a warm feeling every time I thought about her scent.

“I think about the icons that I respect and they all have their own fragrance so I thought it was time for me to have my own.”

Beyonce has been making her mark on the beauty world of late, spotted most recently in a sexy advertisement for L’Oreal Infallible Never Fail Lipcolour Compact in Beyonce’s Red. We’ve also been admiring her hair, which she’s been wearing in a summer-perfect style of soft, tousled curls.

Perfect for the heat.

Beyonce Heat Ultimate Elixir ($59, 1.7 oz/50ml) will be available this September at fine department stores across the country.

Today I decided Heat by Beyonce was the best stank for the day. I was pleasantly surpsired! Thanks B!

Beyonce Heat is a sensual, sexy, and sophisticated fragrance for the modern woman. It features rare sensual flowers with notes of magnolia, honeysuckle, and red vanilla orchid. Catch the fever of Beyonce Heat with this solid perfume ring. Click here to more.